Specialty Coffee Growth Facts 
Coffee is the second largest commodity in the world. Oil is #1. The U.S. coffee market is 18.5 billion annually. $7.8 billion of that (40%) is Specialty Coffee, which is growing at rates approaching 20% per year. Coffee Shops such as STARBUCKS are on every corner. In 2005, there will be more than 12,000 gourmet or specialty coffee shops in the United States. In short, the coffee business is healthy!
Americans drink 400 million cups of coffee PER DAY!! It is the #1 consumed beverage in the world! Because of the recent proliferation of Specialty & Gourmet coffee shops serving freshly brewed espresso based coffee drinks, the standard for what qualifies as a decent cup of coffee is higher.
The EspressoNow! system is a proven, time tested program that capitalizes on the above facts. The future of office coffee or even coffee in general is here now … EspresssoNow! |